#96702D Hex Color
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Muted orange with a solid brown base, #96702d reads closer to dark mustard than true orange. Its low saturation keeps things mellow, which suits autumn packaging and food branding. Best as a supporting tone or accent, it flatters deep teal and warm cream. Black text passes WCAG AA on it at about 4.7:1 contrast.
Questions about #96702d
What is #96702d in RGB, HSL and CMYK?
In RGB, #96702d is rgb(150, 112, 45), in HSL hsl(38, 54%, 38%) and in CMYK 0%, 25%, 70%, 41%.
What colors pair well with #96702d?
Deep teal makes this muted orange feel richer than cream or beige does. Charcoal works for text and structure, while warm cream softens the pairing for packaging and autumn layouts.
Is #96702d readable on white or black?
#96702d has a 4.51:1 contrast ratio on white and 4.65:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.