#96612B Hex Color
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More saddle brown than bright orange, #96612b is a muted, earthy shade with a roasted undertone. Its low saturation gives it a mellow, grounded feel that suits autumn branding, coffee packaging, and craft labels. It works best as a supporting tone or accent, since large fields can turn muddy. Pair it with cream or deep teal, and white text passes AA at 5.2:1.
Questions about #96612b
What is #96612b in RGB, HSL and CMYK?
In RGB, #96612b is rgb(150, 97, 43), in HSL hsl(30, 55%, 38%) and in CMYK 0%, 35%, 71%, 41%.
What colors pair well with #96612b?
Cream softens its warmth, while deep teal adds unexpected contrast that keeps the brown from feeling flat. Charcoal also works for rustic layouts. Use #96612b as the supporting tone in a 60/30/10 split and let a lighter neutral carry the background.
Is #96612b readable on white or black?
#96612b has a 5.19:1 contrast ratio on white and 4.04:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.