#96515B Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #96515b graphic
#96515b is a muted, dusty red with warm brown undertones and a matte, slightly gloomy finish. Its low saturation keeps passion and energy understated, making it useful as a supporting tone in branding, editorial layouts, or romance-focused designs. Pair it with soft cream and charcoal; white text reads clearly at about a 5.8:1 contrast ratio. The hex code is #96515b.

Questions about #96515b

What is #96515b in RGB, HSL and CMYK?
In RGB, #96515b is rgb(150, 81, 91), in HSL hsl(351, 30%, 45%) and in CMYK 0%, 46%, 39%, 41%.
Why does #96515b read as a warm color?
#96515b reads as a warm, muted red because its brown undertones soften the red base and add earthy depth, giving it a grounded presence suited to editorial layouts, romantic accents, and supporting brand elements. Its low saturation keeps the result restrained rather than vivid.
What colors pair well with #96515b?
#96515b pairs well with soft cream, white, and charcoal because these neutrals balance its dusty red warmth while preserving its muted, matte character across editorial layouts, romance-focused designs, brand accents, and understated interface elements. Use cream for softness and charcoal for stronger definition.
Is #96515b readable on white or black?
#96515b has a 5.79:1 contrast ratio on white and 3.62:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.