#96504A Hex Color
Dusty warmth with understated energy
#96504a is a muted, dusty red with warm brown undertones and a matte, mellow finish. Its restrained saturation brings understated energy to branding, food packaging, sports graphics, and romance-led designs. Use it as a supporting tone or bold background with white text, which reaches about 5.9:1 contrast for accessible body copy. The hex code is #96504a.
Questions about #96504a
What is #96504a in RGB, HSL and CMYK?
In RGB, #96504a is rgb(150, 80, 74), in HSL hsl(5, 34%, 44%) and in CMYK 0%, 47%, 51%, 41%.
What colors pair well with #96504a?
Does #96504a read as warm or cool?
The #96504a hex color reads as a warm, muted red because its brown undertones shift it away from a crisp, blue-based red and give it a softer, more grounded presence in layouts. Its dusty finish creates a calm, understated mood.
Is #96504a readable on white or black?
#96504a has a 5.92:1 contrast ratio on white and 3.54:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.