#964A23 Hex Color
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This unsaturated, dark brown feels grounded and serious with its warm, earthy undertones. Because it creates a moody, dim atmosphere, it functions best as a supporting tone rather than a full page background. Pair it with cream or soft off-whites to maximize legibility. Designers often use the hex code #964a23 for branding in agriculture, artisanal goods, or legal fields to signal reliability and strength.
Questions about #964a23
What is #964a23 in RGB, HSL and CMYK?
In RGB, #964a23 is rgb(150, 74, 35), in HSL hsl(20, 62%, 36%) and in CMYK 0%, 51%, 77%, 41%.
How should I pair #964a23 in a design layout?
Since #964a23 is a deep, unsaturated brown, it functions best as an accent or text color rather than a background. Pair it with soft cream or light off-whites to ensure high contrast and readability in your layouts.
What mood does #964a23 convey in branding?
This color communicates strength, reliability, and an artisanal quality due to its earthy, serious undertones. It is a popular choice for industries like agriculture, legal services, or craft goods that want to project a grounded and mature professional aesthetic.
Is #964a23 readable on white or black?
#964a23 has a 6.36:1 contrast ratio on white and 3.30:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.