#96492A Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#96492a is a dark, muted brown with warm reddish undertones and moderate saturation. Its earthy depth creates a serious, grounded mood for coffee, chocolate, tobacco, craft, and vintage branding. Use this hex code as a supporting tone or moody background, with white text for about a 6.4:1 contrast ratio and clear readability.
Questions about #96492a
What is #96492a in RGB, HSL and CMYK?
In RGB, #96492a is rgb(150, 73, 42), in HSL hsl(17, 56%, 38%) and in CMYK 0%, 51%, 72%, 41%.
Does #96492a have warm or cool undertones?
#96492a reads as a warm, dark brown because its reddish undertones add visual heat to a muted, earthy base, giving it a grounded character that feels serious, tactile, and well suited to coffee, chocolate, craft, and vintage-inspired branding.
What colors pair well with #96492a?
#96492a pairs well with soft off-whites, warm neutrals, muted greens, and charcoal, which balance its dark reddish-brown base and create a grounded palette for packaging, interiors, editorial work, and brand accents.
Is #96492a readable on white or black?
#96492a has a 6.39:1 contrast ratio on white and 3.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.