#964788 Hex Color

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Hex color #964788 graphic
Magenta with a muted edge. #964788 sits mid-dark and fairly desaturated, so it reads soft plum rather than loud pink. White text clears WCAG AA on it at about 5.9:1, which makes this hex code a workable base for buttons, panels, and packaging. It flatters deep teal and warm gold accents.

Questions about #964788

What is #964788 in RGB, HSL and CMYK?
In RGB, #964788 is rgb(150, 71, 136), in HSL hsl(311, 36%, 43%) and in CMYK 0%, 53%, 9%, 41%.
What colors pair well with #964788?
Deep teal and antique gold bring out the plum side of #964788. The muted magenta also carries white text at 5.9:1 contrast, past the WCAG AA threshold for body copy.
Does #964788 read warm or cool?
#964788 leans warm. The red pull in its magenta base gives it a cozy, floral feel that cooler purples lack, which suits cosmetics, confectionery, and nightlife work.
Is #964788 readable on white or black?
#964788 has a 5.90:1 contrast ratio on white and 3.55:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.