#96403F Hex Color
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Dark and muted, #96403f is a brick red with warm, earthy undertones. Its low saturation keeps the mood serious, which suits rustic branding, autumn layouts, and moody backgrounds. Treat it as a dominant base or supporting tone rather than a small accent, and pair it with cream or muted sage for balance. White text hits about 6.8:1 contrast behind this hex code, so small body text stays readable.
Questions about #96403f
What is #96403f in RGB, HSL and CMYK?
In RGB, #96403f is rgb(150, 64, 63), in HSL hsl(1, 41%, 42%) and in CMYK 0%, 57%, 58%, 41%.
What colors pair well with #96403f?
Cream and muted sage calm its warmth, while navy or charcoal makes it feel richer than camel ever could. Use the hex code #96403f as the dominant tone and let lighter neutrals carry the fine detail.
Is #96403f readable on white or black?
#96403f has a 6.76:1 contrast ratio on white and 3.10:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.