#963C2D Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Dark and muted, #963c2d is a warm red with earthy brown undertones and a grounded terracotta character. The hex code #963c2d suits rustic branding, autumn palettes, food packaging, and moody interfaces. Use it as a supporting tone or bold accent, with white text for strong readability and accessible contrast.
Questions about #963c2d
What is #963c2d in RGB, HSL and CMYK?
In RGB, #963c2d is rgb(150, 60, 45), in HSL hsl(9, 54%, 38%) and in CMYK 0%, 60%, 70%, 41%.
What colors pair well with #963c2d?
What mood does #963c2d create?
#963c2d reads as a warm, muted red because its dark value and brown undertones soften pure red's intensity, giving it a grounded, rustic, autumnal mood that suits supporting tones and bold accents.
Is #963c2d readable on white or black?
#963c2d has a 7.04:1 contrast ratio on white and 2.98:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.