#961B1F Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#961b1f is a dark, warm red with strong saturation and a restrained maroon undertone. Its visual weight suggests confidence, urgency, and tradition, making it effective for wine, sports, luxury, and formal branding. Use it as a supporting color or bold accent with ivory, charcoal, or muted gold. The hex code #961b1f supports clear white text at about 8.5:1 contrast.
Questions about #961b1f
What is #961b1f in RGB, HSL and CMYK?
In RGB, #961b1f is rgb(150, 27, 31), in HSL hsl(358, 69%, 35%) and in CMYK 0%, 82%, 79%, 41%.
What colors pair well with #961b1f?
#961b1f pairs well with ivory, charcoal, and muted gold, which soften its strong saturation while preserving a formal, warm feel across branding, packaging, and editorial layouts without competing with its deep red presence.
Does #961b1f look warm or cool?
#961b1f reads as a warm red because its deep red base leans toward maroon rather than blue or violet, giving it a grounded, traditional character that feels confident and substantial.
Is #961b1f readable on white or black?
#961b1f has a 8.49:1 contrast ratio on white and 2.47:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.