#960E0D Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Dark red with a maroon cast, #960e0d sits low on the lightness scale and reads moody instead of bright. Its muted warmth suits wine labels, autumn themes, and luxury packaging where a full-strength red would shout. Try it as a dominant base with cream or soft gold accents. White text reaches about 8.9:1 contrast, so small body copy stays readable.
Questions about #960e0d
What is #960e0d in RGB, HSL and CMYK?
In RGB, #960e0d is rgb(150, 14, 13), in HSL hsl(0, 84%, 32%) and in CMYK 0%, 91%, 91%, 41%.
What colors pair well with #960e0d?
Cream, soft gold, and muted navy all flatter this dark red. The low lightness of #960e0d needs lighter neighbors for balance, so avoid mid-tone grays that make it look muddy.
Is #960e0d readable on white or black?
#960e0d has a 8.87:1 contrast ratio on white and 2.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.