#949EA4 Hex Color

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Hex color #949ea4 graphic
An ashy, dusty blue with a strong gray cast, #949ea4 feels controlled, reliable, and calm without looking cold. The hex code #949ea4 suits security, finance, healthcare, and technology branding, especially as a supporting tone beside navy or charcoal. Use black text for accessible body copy, since it provides about a 7.7:1 contrast ratio.

Questions about #949ea4

What is #949ea4 in RGB, HSL and CMYK?
In RGB, #949ea4 is rgb(148, 158, 164), in HSL hsl(203, 8%, 61%) and in CMYK 10%, 4%, 0%, 36%. Browse more shades of gray with names and hex codes.
What colors pair well with #949ea4?
#949ea4 pairs well with navy and charcoal for a dependable palette, while white and soft neutrals keep layouts airy; muted blue or dusty accents can add interest without overpowering its restrained blue-gray base.
Is #949ea4 warm or cool?
#949ea4 reads as a cool blue-gray because its blue cast outweighs any warmth, though the strong gray component softens the effect. That balance feels calm and controlled rather than icy, making it useful for professional interfaces and quiet backgrounds.
Is #949ea4 readable on white or black?
#949ea4 has a 2.73:1 contrast ratio on white and 7.68:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.