#949C95 Hex Color
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A gray-green pulled back to nearly neutral, #949c95 reads dusty and steady rather than lively. That muted quality suits branding for organic products, finance, and wellness, where it works best as a supporting tone under darker type. Black text passes AA on this hex code at about 7.4:1. Pair it with terracotta to keep the palette from feeling flat.
Questions about #949c95
What is #949c95 in RGB, HSL and CMYK?
In RGB, #949c95 is rgb(148, 156, 149), in HSL hsl(127, 4%, 60%) and in CMYK 5%, 0%, 4%, 39%.
What colors pair well with #949c95?
Warm accents like terracotta and deep plum bring out its green undertone, while charcoal keeps the palette grounded. Crisp white can wash it out, so try cream or warm gray instead.
Is #949c95 readable on white or black?
#949c95 has a 2.81:1 contrast ratio on white and 7.44:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.