#948E78 Hex Color

Dusty olive with a steady presence

Hex color #948e78 graphic
#948e78 is a muted yellow-olive with dusty gray undertones, giving it a matte, ashy appearance. Its low saturation feels steady and understated, making it useful for outdoor, military, construction, and organic branding. Use it as a supporting tone with warm white or dark brown; black text also reads clearly on this color. The hex code is #948e78.

Questions about #948e78

What is #948e78 in RGB, HSL and CMYK?
In RGB, #948e78 is rgb(148, 142, 120), in HSL hsl(47, 12%, 53%) and in CMYK 0%, 4%, 19%, 42%.
What colors pair well with #948e78?
It pairs well with warm white and dark brown; charcoal adds stronger contrast, while muted terracotta brings warmth without overpowering #948e78’s dusty undertone. These combinations keep its yellow-olive base grounded and let it support rather than dominate a palette.
Does #948e78 read as warm or cool?
It reads as a muted warm-neutral because its yellow-olive base leans warm, while dusty gray undertones soften that warmth. This balance gives #948e78 a matte, restrained look instead of a bright or strongly earthy appearance.
Is #948e78 readable on white or black?
#948e78 has a 3.28:1 contrast ratio on white and 6.39:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.