#948C74 Hex Color
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#948c74 is a muted yellow-olive with gray, dusty undertones and a matte, ashy finish. Its low saturation creates a calm, understated mood suited to organic branding, outdoor products, construction, and budget-focused designs. Use it as a supporting tone with charcoal or dark brown, since black text remains readable at body size. The hex code for this color is #948c74.
Questions about #948c74
What is #948c74 in RGB, HSL and CMYK?
In RGB, #948c74 is rgb(148, 140, 116), in HSL hsl(45, 13%, 52%) and in CMYK 0%, 5%, 22%, 42%.
What colors pair well with #948c74?
#948c74 pairs well with charcoal and dark brown for grounded contrast, while terracotta, cream, and muted sage create a softer natural palette. Keep brighter accents limited so this dusty olive remains the supporting tone.
Is #948c74 warm or cool?
#948c74 reads as a muted warm-neutral because its yellow-olive base is softened by gray, though its low saturation keeps it from feeling strongly warm. It works well when you want earthy character without a vivid or sunny effect.
Is #948c74 readable on white or black?
#948c74 has a 3.35:1 contrast ratio on white and 6.26:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.