#940D0A Hex Color
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#940d0a is a dark, warm red with strong saturation and a deep, maroon-like character. Its serious, urgent mood suits wine branding, sports graphics, caution messaging, and moody backgrounds. Use it as a dominant base with cream or pale peach accents; white text remains highly legible. The hex code for this shade is #940d0a.
Questions about #940d0a
What is #940d0a in RGB, HSL and CMYK?
In RGB, #940d0a is rgb(148, 13, 10), in HSL hsl(1, 87%, 31%) and in CMYK 0%, 91%, 93%, 42%.
What colors pair well with #940d0a?
#940d0a pairs well with cream, pale peach, and muted neutrals that soften its intensity without competing with its warm red base; charcoal text creates a restrained palette, while pale peach adds warmer, more expressive contrast.
Is #940d0a a warm or cool color?
#940d0a reads as a warm red because its deep red base leans toward maroon rather than violet or blue, giving it a grounded, serious character that suits wine-inspired palettes, bold accents, and moody visual backgrounds.
Is #940d0a readable on white or black?
#940d0a has a 9.04:1 contrast ratio on white and 2.32:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.