#90B038 Hex Color
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#90b038 is a fairly saturated lime green with a bright, yellow-leaning cast. Its fresh energy suits nature branding, sports graphics, gaming interfaces, and energy drink packaging. Use it as a supporting color against charcoal or deep navy, since its intensity can overwhelm large areas. Black text reads clearly over this color, with about an 8.5:1 contrast ratio. The hex code is #90b038.
Questions about #90b038
What is #90b038 in RGB, HSL and CMYK?
In RGB, #90b038 is rgb(144, 176, 56), in HSL hsl(76, 52%, 45%) and in CMYK 18%, 0%, 68%, 31%.
What colors pair well with #90b038?
Does #90b038 feel warm or cool?
The #90b038 hex color reads as a warm-leaning green because its hue shifts toward yellow rather than blue, giving it a fresh, energetic character in both digital and print palettes. Use it in smaller areas when you want energy without letting its saturation dominate.
Is #90b038 readable on white or black?
#90b038 has a 2.48:1 contrast ratio on white and 8.45:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.