#90A294 Hex Color
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Reach for #90a294 when a design calls for an ashy, dusty green that stays grounded. This muted sage sits almost grey, so it reads steady and reliable instead of fresh or loud. The hex code works best as a supporting tone in eco, wellness, or finance branding. Black text on it hits about 7.8:1 contrast, so small body copy stays readable.
Questions about #90a294
What is #90a294 in RGB, HSL and CMYK?
In RGB, #90a294 is rgb(144, 162, 148), in HSL hsl(133, 9%, 60%) and in CMYK 11%, 0%, 9%, 36%.
What colors pair well with #90a294?
Cream, charcoal, and warm terracotta all sit well against its greyed green base. Use it as a supporting tone under a darker forest green or beside soft plum accents.
Is #90a294 readable on white or black?
#90a294 has a 2.69:1 contrast ratio on white and 7.78:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.