#8D94AD Hex Color
Softly muted indigo with grounding energy

This dusty, unsaturated indigo feels grounded and quiet. Because it lacks vivid pigment, it functions well as a neutral base in modern branding or UI design. Pair #8d94ad with crisp white or deep charcoal to maintain clarity, as it can look muddy in low-light conditions. The hex code for this ashy shade is #8d94ad, which provides strong enough contrast for readable body text against black.
Questions about #8d94ad
What is #8d94ad in RGB, HSL and CMYK?
In RGB, #8d94ad is rgb(141, 148, 173), in HSL hsl(227, 16%, 62%) and in CMYK 18%, 14%, 0%, 32%.
What colors pair best with #8d94ad?
Pair #8d94ad with crisp white or deep charcoal to maintain visual clarity and ensure readable text. Since this shade is desaturated, it avoids looking muddy when placed against high-contrast neutrals rather than other muted colors.
Does #8d94ad read as a warm or cool shade?
This dusty indigo is a cool-toned neutral that evokes a sense of quiet stability. It relies on its blue undertones to create a calm, professional atmosphere, making it a reliable choice for layouts that require depth without excessive vibrancy.
Is #8d94ad readable on white or black?
#8d94ad has a 3.01:1 contrast ratio on white and 6.97:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.