#8D5D4C Hex Color

Grounded and dusty muted terracotta brown

Hex color #8d5d4c graphic
#8d5d4c is a dusty, desaturated terracotta that reads as a grounded, muted brown. Its warm, earthy character makes it a reliable choice for branding or packaging, especially in organic markets. Because it is quite dark, white text offers the best contrast for readability. Use this color as an accent to ground brighter palettes, rather than a full background, to avoid a muddy appearance.

Questions about #8d5d4c

What is #8d5d4c in RGB, HSL and CMYK?
In RGB, #8d5d4c is rgb(141, 93, 76), in HSL hsl(16, 30%, 43%) and in CMYK 0%, 34%, 46%, 45%.
How should I use #8d5d4c in a color palette?
#8d5d4c works best as an accent color rather than a primary background because its dark, muted density can feel heavy. Pair it with soft creams or light stone tones to ground brighter palettes without the design feeling muddy or weighed down.
Does #8d5d4c pair well with other earthy colors?
Yes, #8d5d4c pairs naturally with muted greens like sage or olive to create a sophisticated, organic aesthetic. These combinations mimic natural landscapes, making them ideal for packaging, brand identities for sustainable businesses, or interior design mood boards focused on warmth.
Is #8d5d4c readable on white or black?
#8d5d4c has a 5.52:1 contrast ratio on white and 3.80:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.