#8A4D1B Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This dark, desaturated brown projects a grounded, serious mood suitable for branding in the artisan or organic food sectors. Because the hex code #8a4d1b is relatively low in brightness, it provides excellent contrast for white text, making it a reliable choice for readable body copy. Pair it with soft cream or muted sage to prevent the overall design from feeling too muddy or heavy.
Questions about #8a4d1b
What is #8a4d1b in RGB, HSL and CMYK?
In RGB, #8a4d1b is rgb(138, 77, 27), in HSL hsl(27, 67%, 32%) and in CMYK 0%, 44%, 80%, 46%.
What colors pair best with #8a4d1b for a natural design?
This dark brown functions best when paired with softer, lighter neutrals that prevent it from feeling too heavy or muddy. Creamy off-whites or a muted sage provide the necessary brightness to create a balanced, professional palette for organic food or artisanal brands.
Is #8a4d1b suitable for website body text?
Yes, because #8a4d1b maintains a relatively low brightness, it offers excellent contrast when used against white or very pale backgrounds. It functions as a more unique, sophisticated alternative to standard charcoal or black text while remaining easy for users to read on screens.
Is #8a4d1b readable on white or black?
#8a4d1b has a 6.64:1 contrast ratio on white and 3.15:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.