#874D91 Hex Color
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A muted plum, not a bright or playful purple. #874d91 is grayed down and mid-dark, which gives it a calm, slightly mysterious feel that suits branding and packaging in wine, confectionery, or psychic and spiritual themes. It works best as a dominant base with white text on top, since the hex code hits about 6.0:1 contrast, enough for small body text under WCAG AA. Pair it with warm ochre or soft sage to keep it from reading flat.
Questions about #874d91
What is #874d91 in RGB, HSL and CMYK?
In RGB, #874d91 is rgb(135, 77, 145), in HSL hsl(291, 31%, 44%) and in CMYK 7%, 47%, 0%, 43%.
What colors pair well with #874d91?
Warm ochre and soft sage both flatter #874d91, since their muted warmth keeps the purple from reading flat. A pale cream also works as a background, giving the plum room without washing it out.
Does #874d91 read warm or cool?
#874d91 leans cool, with red-violet undertones kept in check by its gray saturation. The muted quality matters more than the hue here, so it feels restrained rather than loud.
Is #874d91 readable on white or black?
#874d91 has a 5.99:1 contrast ratio on white and 3.50:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.