#823968 Hex Color
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Dark and muted, #823968 is a dusky magenta with red-purple undertones and low saturation. Its shaded character suggests mystery, romance, and seriousness, making it useful for moody branding, fashion, cosmetics, and floral packaging. Use it as a supporting tone beside warm cream or soft pink. White text reads clearly over this color. The hex code is #823968.
Questions about #823968
What is #823968 in RGB, HSL and CMYK?
In RGB, #823968 is rgb(130, 57, 104), in HSL hsl(321, 39%, 37%) and in CMYK 0%, 56%, 20%, 49%.
What colors pair well with #823968?
Warm cream, soft pink, and muted neutral tones pair well with #823968, balancing its dark magenta base without competing with its red-purple undertones; use cream for backgrounds and pink for gentle accents.
Does #823968 read warm or cool?
#823968 reads as a muted, slightly cool magenta because its purple component softens the red, while its low saturation keeps the overall impression dark, restrained, and more serious than a vivid pink.
Is #823968 readable on white or black?
#823968 has a 7.68:1 contrast ratio on white and 2.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.