#7F0070 Hex Color
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Dark magenta with a purple lean, #7f0070 sits deep and dim, more shadowy than sweet. It earns its keep as a dominant base in nightlife, cosmetics, and moody branding, where white text stays readable at roughly 9.8:1 contrast. Pair it with muted teal or soft gold to lift the gloom. The hex code reads darker than most magentas, so keep fine detail out of it.
Questions about #7f0070
What is #7f0070 in RGB, HSL and CMYK?
In RGB, #7f0070 is rgb(127, 0, 112), in HSL hsl(307, 100%, 25%) and in CMYK 0%, 100%, 12%, 50%.
What colors pair well with #7f0070?
Muted teal and soft gold both lift #7f0070 without fighting its depth. For text and interface elements, white offers the strongest contrast, while pale apricot adds warmth in small accent doses.
Does white text pass WCAG on #7f0070?
Yes. White text on #7f0070 reaches about 9.8:1 contrast, well above the 4.5:1 WCAG AA requirement for body text, so small type stays readable on this background.
Is #7f0070 warm or cool?
It leans warm. The red-heavy magenta base reads warmer than true purples, though its low lightness keeps the overall mood dark and subdued rather than bright.
Is #7f0070 readable on white or black?
#7f0070 has a 9.82:1 contrast ratio on white and 2.13:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.