#7D96C6 Hex Color
Cool and steady muted periwinkle blue

This dusty, unsaturated blue carries a cool, professional presence that works well for reliable branding in finance or security. Because it is desaturated, #7d96c6 acts as a steady supporting tone rather than a vibrant pop. It pairs effectively with charcoal grays and holds high readability with black text. The hex code for this ashy blue is #7d96c6.
Questions about #7d96c6
What is #7d96c6 in RGB, HSL and CMYK?
In RGB, #7d96c6 is rgb(125, 150, 198), in HSL hsl(219, 39%, 63%) and in CMYK 37%, 24%, 0%, 22%.
What colors pair well with #7d96c6 in a design layout?
Because #7d96c6 is desaturated and professional, it pairs beautifully with charcoal grays for high-contrast text or crisp white for a clean, modern aesthetic. You can also ground this blue by pairing it with warm, sandy neutrals to soften its clinical edge.
Is #7d96c6 readable on white or black?
#7d96c6 has a 2.97:1 contrast ratio on white and 7.04:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.