#7B74D3 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#7b74d3 is a saturated, cool indigo that leans heavily into violet. It holds enough depth to support black text, satisfying WCAG AA accessibility requirements for small body copy. This hex code works best as a strong accent color in creative branding, as it can overwhelm large backgrounds. Pair it with soft, warm neutrals to balance its inherent coolness and prevent the palette from feeling too harsh.
Questions about #7b74d3
What is #7b74d3 in RGB, HSL and CMYK?
In RGB, #7b74d3 is rgb(123, 116, 211), in HSL hsl(244, 52%, 64%) and in CMYK 42%, 45%, 0%, 17%.
How can I balance the intensity of #7b74d3 in a design?
Use #7b74d3 as a focused accent rather than a background color to keep it from feeling overwhelming. Pairing it with soft, warm neutrals like cream or warm gray helps ground its cool intensity and creates a sophisticated, readable contrast.
Is #7b74d3 readable on white or black?
#7b74d3 has a 3.97:1 contrast ratio on white and 5.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.