#7B697B Hex Color
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Dusty purple suits wine labels, spiritual branding, and moody game interfaces that need a background without glare. #7b697b is very desaturated and dim, its gray undertones keeping it matte and understated. It works best as a supporting tone in a 60/30/10 layout, and it flatters soft golds and warm creams. White text passes AA contrast behind it at about 5.1:1.
Questions about #7b697b
What is #7b697b in RGB, HSL and CMYK?
In RGB, #7b697b is rgb(123, 105, 123), in HSL hsl(300, 8%, 45%) and in CMYK 0%, 15%, 0%, 52%.
What colors pair well with #7b697b?
Warm creams and soft golds lift #7b697b, while sage and muted teal give it a calm, earthy pairing. Avoid bright purples nearby, since they make this muted shade read muddy.
Is #7b697b readable on white or black?
#7b697b has a 5.06:1 contrast ratio on white and 4.14:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.