#7B6957 Hex Color

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Hex color #7b6957 graphic
This muted brown possesses a dusty, ashy quality that feels grounded and understated. With its significant desaturation, #7b6957 works best as a supporting neutral rather than a dominant color, especially in vintage or rustic branding. Pair it with soft cream to maximize readability, as the color provides a 5.2:1 contrast ratio against white text. It carries a heavy, resilient mood perfect for organic product packaging.

Questions about #7b6957

What is #7b6957 in RGB, HSL and CMYK?
In RGB, #7b6957 is rgb(123, 105, 87), in HSL hsl(30, 17%, 41%) and in CMYK 0%, 15%, 29%, 52%.
What colors work best alongside #7b6957?
Pair #7b6957 with soft creams or warm off-whites to ensure high contrast and readability. Its desaturated, ashy quality also works well when balanced against deep charcoal or muted olive tones for a cohesive, natural aesthetic.
Is #7b6957 considered a warm or cool brown?
This color reads as a neutral brown with cool, gray-leaning undertones that prevent it from feeling overly orange or red. That ashy finish makes it a versatile choice for modern, organic branding that requires a sophisticated, non-intrusive base color.
Is #7b6957 readable on white or black?
#7b6957 has a 5.24:1 contrast ratio on white and 4.00:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.