#7B4742 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Reach for #7b4742 when a design needs warmth without shouting. This dark, dusty red reads earthy and serious, closer to dried clay than fire, so it works best as a supporting tone rather than the star. White text passes AA on it at about 7.4:1. The hex code #7b4742 suits moody branding, packaging, and backgrounds.
Questions about #7b4742
What is #7b4742 in RGB, HSL and CMYK?
In RGB, #7b4742 is rgb(123, 71, 66), in HSL hsl(5, 30%, 37%) and in CMYK 0%, 42%, 46%, 52%.
What colors pair well with #7b4742?
#7b4742 pairs well with warm creams, sage, and muted mustard, which lift its earthy undertones without clashing. For a richer palette, try it beside navy or charcoal.
Is #7b4742 readable on white or black?
#7b4742 has a 7.44:1 contrast ratio on white and 2.82:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.