#7A472C Hex Color
Grounded warmth with a vintage edge
Dark and muted, #7a472c carries warm reddish-brown undertones with a gloomy, grounded feel. Its low lightness suggests seriousness, strength, and comfort, making it effective for coffee, tobacco, craft, organic, and vintage branding. Use the hex code as a dominant base with cream or dusty blue accents; white text achieves about 7.6:1 contrast.
Questions about #7a472c
What is #7a472c in RGB, HSL and CMYK?
In RGB, #7a472c is rgb(122, 71, 44), in HSL hsl(21, 47%, 33%) and in CMYK 0%, 42%, 64%, 52%.
What colors pair well with #7a472c?
The hex color #7a472c pairs well with cream, dusty blue, and muted sage, which soften its dark reddish-brown warmth while preserving a grounded, handcrafted feel across packaging, interfaces, and editorial layouts.
What mood does #7a472c convey?
#7a472c conveys a serious, comforting mood through its low lightness and warm reddish-brown undertones, making it feel grounded, sturdy, and slightly nostalgic rather than bright or playful in most visual settings. It suits coffee, craft, organic, and vintage-inspired work particularly well.
Is #7a472c readable on white or black?
#7a472c has a 7.59:1 contrast ratio on white and 2.76:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.