#797F78 Hex Color
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Ashy green that sits almost grey. #797f78 carries very little saturation, which gives it a dusty, settled feel that suits organic and natural branding. Its hex code works best as a dominant base for eco, garden, or pharmacy projects, and black text on it hits about 5.1:1 contrast, enough for WCAG AA body copy. Pair it with terracotta to keep it from reading flat.
Questions about #797f78
What is #797f78 in RGB, HSL and CMYK?
In RGB, #797f78 is rgb(121, 127, 120), in HSL hsl(111, 3%, 48%) and in CMYK 5%, 0%, 6%, 50%. Browse more shades of gray with names and hex codes.
What colors pair well with #797f78?
Warm accents like terracotta bring out its green undertone, while deep plum adds depth. Use one as a small accent so the green stays a calm, stable base.
Is #797f78 readable on white or black?
#797f78 has a 4.10:1 contrast ratio on white and 5.11:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.