#796EA7 Hex Color
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Muted and cool, #796ea7 is a dusty purple-violet with gray undertones and a matte, understated finish. It brings structure and sensitivity to branding, spiritual themes, luxury packaging, and creative interfaces. Use it as a supporting tone beside ink navy, warm cream, or muted wine. The hex code is #796ea7, and black text reaches about 4.6:1 contrast for WCAG AA body text.
Questions about #796ea7
What is #796ea7 in RGB, HSL and CMYK?
In RGB, #796ea7 is rgb(121, 110, 167), in HSL hsl(252, 24%, 54%) and in CMYK 28%, 34%, 0%, 35%.
Does #796ea7 read as warm or cool?
It reads as a cool dusty purple because its violet base is softened by gray undertones, giving it a restrained, matte character rather than the warmth of mauve. Use it to bring sensitivity and structure without high saturation.
What colors pair well with #796ea7?
Pair #796ea7 with ink navy, warm cream, or muted wine for balanced palettes; cream and navy add clarity, while wine deepens the composition without overpowering the dusty violet in branding or interface work.
Is #796ea7 readable on white or black?
#796ea7 has a 4.56:1 contrast ratio on white and 4.60:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.