#7894A4 Hex Color
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Muted and ashy, #7894a4 is a dusty blue with soft gray undertones and low saturation. Its restrained lightness suggests trust, reliability, and control, making it useful for finance, healthcare, government, and technology branding. Use the hex code #7894a4 as a supporting tone with navy or warm cream. Black text achieves about a 6.6:1 contrast ratio on this color.
Questions about #7894a4
What is #7894a4 in RGB, HSL and CMYK?
In RGB, #7894a4 is rgb(120, 148, 164), in HSL hsl(202, 19%, 56%) and in CMYK 27%, 10%, 0%, 36%.
What colors pair well with #7894a4?
A reliable pairing for #7894a4 is deep navy, which adds structure, while warm cream introduces balance without overpowering the shade in interfaces, presentations, restrained brand palettes, or editorial layouts designed with restraint.
Does #7894a4 read as warm or cool?
#7894a4 reads as a cool color because its dusty blue base and soft gray undertones reduce warmth; its muted saturation keeps the effect calm rather than icy or sharply clinical.
Is #7894a4 readable on white or black?
#7894a4 has a 3.19:1 contrast ratio on white and 6.57:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.