#78909B Hex Color
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#78909b is a dusty, ashy blue that sits halfway between cyan and grey. Its low saturation keeps it matte and understated, which suits UI backgrounds, supporting panels, and tech branding. Pair it with warm terracotta or deep navy so it doesn’t read flat. Black text passes WCAG AA on it at about 6.3:1 contrast.
Questions about #78909b
What is #78909b in RGB, HSL and CMYK?
In RGB, #78909b is rgb(120, 144, 155), in HSL hsl(199, 15%, 54%) and in CMYK 23%, 7%, 0%, 39%.
What colors pair well with #78909b?
Warm terracotta and soft cream bring out the best in #78909b, since its grey undertones flatter earthy accents. Charcoal also works for text and borders.
Is #78909b readable on white or black?
#78909b has a 3.35:1 contrast ratio on white and 6.26:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.