#788972 Hex Color
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A dusty, muted green, #788972 sits firmly in the olive family. Its desaturated character makes it an effective background choice for natural or organic branding. Because it provides excellent contrast with black text, it works well for clean, readable UI interfaces. Use this hex code as a base layer when you need to convey stability and understated, earthy calm.
Questions about #788972
What is #788972 in RGB, HSL and CMYK?
In RGB, #788972 is rgb(120, 137, 114), in HSL hsl(104, 9%, 49%) and in CMYK 12%, 0%, 17%, 46%.
What colors pair well with #788972?
This olive tone works beautifully when grounded by neutral charcoal or paired with soft terracotta for a natural, balanced palette. Because #788972 is desaturated, it avoids overwhelming the senses, making it highly versatile for layering with warm wood tones or muted creams.
Does #788972 read as a warm or cool color?
While green is often considered a cool color, #788972 leans warm due to its yellow-olive undertones and significant gray saturation. This warmth makes it feel welcoming and organic rather than clinical, which is why it excels in wellness and sustainable brand identity designs.
Is #788972 readable on white or black?
#788972 has a 3.73:1 contrast ratio on white and 5.61:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.