#78896E Hex Color

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Hex color #78896e graphic
Bleak, muted, and dusty, this shade of green brings an ashy quality to nature-inspired palettes. Designers select #78896e for its understated and calm appearance, making it a dependable choice for organic branding or background textures. Because it is highly unsaturated, the hex code #78896e provides a subtle, matte alternative to brighter, more aggressive tones.

Questions about #78896e

What is #78896e in RGB, HSL and CMYK?
In RGB, #78896e is rgb(120, 137, 110), in HSL hsl(98, 11%, 48%) and in CMYK 12%, 0%, 20%, 46%.
What colors pair well with this muted green?
Pair this dusty green with warm creams, soft terracottas, or charcoal greys to create a balanced, organic palette. Because the tone is highly unsaturated, it acts as a neutral base that elevates bolder accents without overwhelming your primary design elements.
Is this color considered warm or cool?
This shade leans toward the cool side of the spectrum due to its greyish, ashy undertones. While green is naturally earthy, the significant desaturation removes much of the yellow warmth, making it feel more like a stone or sage-inspired neutral.
Is #78896e readable on white or black?
#78896e has a 3.74:1 contrast ratio on white and 5.60:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.