#787A9C Hex Color
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This cool, muted indigo sits in a dusty, ashy range that avoids intensity. Because it is highly unsaturated, it provides a stable, understated base for complex brand palettes. While it feels gray-leaning, black text over #787a9c meets WCAG AA accessibility standards, making it practical for UI backgrounds. Pair this hex code with terracotta or warm sand tones to balance its natural coldness.
Questions about #787a9c
What is #787a9c in RGB, HSL and CMYK?
In RGB, #787a9c is rgb(120, 122, 156), in HSL hsl(237, 15%, 54%) and in CMYK 23%, 22%, 0%, 39%.
Which color palettes pair naturally with #787a9c?
The coolness of #787a9c is best balanced by introducing warmer tones to your palette. You should try pairing this shade with terracotta or warm sand neutrals to ground the color and create depth.
Is #787a9c readable on white or black?
#787a9c has a 4.14:1 contrast ratio on white and 5.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.