#784639 Hex Color
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#784639 is a desaturated, earthy red with distinct matte undertones. It feels grounded and serious rather than energetic, making it an excellent base color for moody UI designs or packaging. Because it is quite dark, use white text to ensure readability, as it offers a strong 7.7:1 contrast ratio. This hex code works best when paired with soft creams or warm grays to avoid a muddy appearance.
Questions about #784639
What is #784639 in RGB, HSL and CMYK?
In RGB, #784639 is rgb(120, 70, 57), in HSL hsl(12, 36%, 35%) and in CMYK 0%, 42%, 53%, 53%.
How should I use #784639 in a user interface?
Use #784639 as a grounding background or accent color rather than for large blocks of text, as its darkness requires high-contrast white typography to remain legible. It works well in moody, minimalist UI themes alongside cream or warm gray accents.
Does #784639 lean more toward brown or red?
This color sits firmly in the earthy red spectrum, though its low saturation gives it a strong brown character. It functions effectively as a sophisticated alternative to standard brown, providing a sense of stability and warmth that feels less sterile than traditional chocolate tones.
Is #784639 readable on white or black?
#784639 has a 7.68:1 contrast ratio on white and 2.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.