#77A574 Hex Color

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Hex color #77a574 graphic
Muted and medium-light, #77a574 is a soft green with gentle gray and yellow undertones. Its steady character suits sustainability, pharmacy, gardening, and finance branding. Use it as a supporting tone beside cream, charcoal, or warm terracotta rather than a dominant background. The hex code #77a574 supports readable black body text with about a 7.4:1 contrast ratio.

Questions about #77a574

What is #77a574 in RGB, HSL and CMYK?
In RGB, #77a574 is rgb(119, 165, 116), in HSL hsl(116, 21%, 55%) and in CMYK 28%, 0%, 30%, 35%.
What colors pair well with #77a574?
Pair #77a574 with cream or white for a light, natural palette, charcoal for stronger text contrast, or terracotta for a grounded accent that brings out its subtle yellow undertone.
Does #77a574 read as warm or cool?
Although #77a574 is green, its gentle yellow undertone gives it a slightly warm, organic appearance; the gray component softens that warmth, keeping the shade balanced rather than bright or strongly earthy.
Is #77a574 readable on white or black?
#77a574 has a 2.83:1 contrast ratio on white and 7.41:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.