#77716B Hex Color
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Muted and ashy, #77716b blends dusty orange with strong gray undertones for a grounded yet adventurous look. Its low saturation supports independent, creative branding without feeling loud, while a touch of optimism suits food packaging, sports, construction safety, youth campaigns, and autumn or Halloween designs. Use the hex code as a supporting tone with white text, which reaches about 4.8:1 contrast.
Questions about #77716b
What is #77716b in RGB, HSL and CMYK?
In RGB, #77716b is rgb(119, 113, 107), in HSL hsl(30, 5%, 44%) and in CMYK 0%, 5%, 10%, 53%.
What colors pair well with #77716b?
For a grounded palette, pair #77716b with cream or sand, add terracotta for warmth or navy for cooler contrast, and keep brighter accents limited because its low saturation works best as a supporting tone.
Does #77716b read as warm or cool?
#77716b reads as a warm gray because its dusty orange and brown undertones soften the stronger gray base, creating a calm, weathered mood that suits earthy interfaces, editorial layouts, packaging, and outdoors-oriented visual systems.
Is #77716b readable on white or black?
#77716b has a 4.81:1 contrast ratio on white and 4.35:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.