#77698F Hex Color

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This dusty, desaturated purple carries a moody and professional tone. It functions best as a UI background where you need subtlety rather than high impact. Pair it with crisp white text to meet accessibility standards, as the hex code #77698f offers sufficient contrast for body text. It adds visual weight to a palette without overwhelming the design.

Questions about #77698f

What is #77698f in RGB, HSL and CMYK?

In RGB, #77698f is rgb(119, 105, 143), in HSL hsl(262, 15%, 49%) and in CMYK 17%, 27%, 0%, 44%.

What colors pair best with #77698f?

This muted purple pairs naturally with neutral tones like charcoal or soft cream to maintain its professional aesthetic. For a more vibrant look, try balancing #77698f with desaturated gold accents, which creates a complementary contrast that highlights the purple's dusty undertones.

Is #77698f readable on white or black?

#77698f has a 4.99:1 contrast ratio on white and 4.20:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.

#77698F Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Questions about #77698f

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