#774AD1 Hex Color
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#774ad1 is a saturated, cool purple with strong blue-violet undertones and enough lightness to feel energetic rather than heavy. Its bold intensity suits calls to action, gaming interfaces, creative branding, and spiritual or luxury accents. Use it as a focused accent against charcoal or warm cream; white text achieves about 5.7:1 contrast. The hex code is #774ad1.
Questions about #774ad1
What is #774ad1 in RGB, HSL and CMYK?
In RGB, #774ad1 is rgb(119, 74, 209), in HSL hsl(260, 59%, 55%) and in CMYK 43%, 65%, 0%, 18%.
Does #774ad1 read as a warm or cool color?
#774ad1 reads as a cool purple because its blue-violet undertones outweigh the red component. Its saturation and moderate lightness keep it lively rather than subdued, making it effective for expressive accents, creative interfaces, and luxury-inspired details.
What colors pair well with #774ad1?
Is #774ad1 readable on white or black?
#774ad1 has a 5.69:1 contrast ratio on white and 3.68:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.