#77397D Hex Color
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#77397d is a dark, muted purple with a cool, grayish undertone. Its low saturation reads moody rather than bright, and it can flatten at large sizes. As a hex code, #77397d works best as a dominant base in dark mode UIs or wine and gaming branding, lifted by warm ochre accents. White text clears AA at about 7.9:1.
Questions about #77397d
What is #77397d in RGB, HSL and CMYK?
In RGB, #77397d is rgb(119, 57, 125), in HSL hsl(295, 37%, 36%) and in CMYK 5%, 54%, 0%, 51%.
What colors pair well with #77397d?
Warm ochre, soft peach, and aged brass all lift #77397d without fighting its muted purple cast. For a darker scheme, pair it with near-black plum and a desaturated mauve for tone-on-tone depth.
Is #77397d readable on white or black?
#77397d has a 7.87:1 contrast ratio on white and 2.66:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.