#770931 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
The hex code #770931 is a dark, saturated red with plum undertones and a heavy, dramatic presence. Its depth suggests passion, power, tradition, and controlled urgency. Use it as a dominant background in luxury, wine, sports, or formal branding, then add white for clear contrast. It can feel heavy across large surfaces, so balance it with warm neutrals.
Questions about #770931
What is #770931 in RGB, HSL and CMYK?
In RGB, #770931 is rgb(119, 9, 49), in HSL hsl(338, 86%, 25%) and in CMYK 0%, 92%, 59%, 53%.
What colors pair well with #770931?
#770931 pairs well with white, cream, warm beige, and charcoal, which soften its saturated red-plum depth. Use white for crisp contrast, warm neutrals for balance, or muted metallic tones for a more refined luxury palette.
Is #770931 readable on white or black?
#770931 has a 11.24:1 contrast ratio on white and 1.86:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.