#770099 Hex Color
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Not a soft lavender or muted plum, #770099 is a dark, saturated purple that leans hard into violet. Its deep, cool character suits moody backgrounds, luxury branding, and gaming interfaces. It works best as a dominant base under white text, which clears WCAG AA at about 9.4:1 contrast. Pair it with muted gold or teal for balance, since large flat areas of this hex code can feel heavy on their own.
Questions about #770099
What is #770099 in RGB, HSL and CMYK?
In RGB, #770099 is rgb(119, 0, 153), in HSL hsl(287, 100%, 30%) and in CMYK 22%, 100%, 0%, 40%.
What colors pair well with #770099?
Muted gold, teal, and soft grays pair well with #770099. Gold warms its cool violet base, while teal sits close on the wheel for a richer, low-contrast scheme. Use pale neutrals to keep layouts from feeling heavy.
Is #770099 readable on white or black?
#770099 has a 9.35:1 contrast ratio on white and 2.24:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.