#7694CD Hex Color
A formal and reliable muted blue
This unsaturated, cool blue carries a formal, reliable quality perfect for corporate and financial branding. Because #7694cd sits in a mid-tone range, it functions best as a supporting background or secondary UI element rather than a primary focus. Pair it with dark charcoal text to ensure high readability, as black text offers excellent contrast against this muted shade. The hex code for this color is #7694cd.
Questions about #7694cd
What is #7694cd in RGB, HSL and CMYK?
In RGB, #7694cd is rgb(118, 148, 205), in HSL hsl(219, 47%, 63%) and in CMYK 42%, 28%, 0%, 20%.
What colors pair best with #7694cd for a corporate design?
#7694cd works effectively when anchored by high-contrast neutrals like charcoal or slate, which provide the necessary depth to keep the interface readable. For a more sophisticated palette, try adding accents of a muted gold or a soft terracotta to introduce warmth without disrupting the professional mood.
Is #7694cd readable on white or black?
#7694cd has a 3.04:1 contrast ratio on white and 6.88:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.