#7694B6 Hex Color
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#7694b6 is a muted, ashy blue with low saturation and a cool gray undertone. Its medium-light value gives interfaces a steady, reliable feel, making it useful for finance, healthcare, technology, and government branding. Pair it with charcoal or warm ivory, and use it as a supporting tone rather than a dominant background. Black text provides about 6.7:1 contrast. The hex code is #7694b6.
Questions about #7694b6
What is #7694b6 in RGB, HSL and CMYK?
In RGB, #7694b6 is rgb(118, 148, 182), in HSL hsl(212, 30%, 59%) and in CMYK 35%, 19%, 0%, 29%.
What colors pair well with #7694b6?
#7694b6 pairs well with charcoal for a grounded interface and warm ivory for softer contrast, while navy or muted terracotta can add depth without overwhelming its low-saturation blue base in balanced layouts.
Is #7694b6 warm or cool?
#7694b6 reads as a cool color because its muted blue hue carries a gray undertone; it creates a steady, reserved mood suited to finance, healthcare, government, technology interfaces, and dashboards.
Is #7694b6 readable on white or black?
#7694b6 has a 3.14:1 contrast ratio on white and 6.68:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.