#7634AF Hex Color
Loud violet with a dark streak

A saturated violet with real weight. #7634af reads dark but beaming, so it carries bold accents, CTAs, and luxury branding without fading next to white. Pair it with muted gold or dusty teal for contrast that stays rich. It works hardest as a supporting tone or accent, since large fills can feel gloomy. White text passes WCAG AA at about 7.3:1 contrast.
Questions about #7634af
What is #7634af in RGB, HSL and CMYK?
In RGB, #7634af is rgb(118, 52, 175), in HSL hsl(272, 54%, 45%) and in CMYK 33%, 70%, 0%, 31%.
What colors pair well with #7634af?
Muted gold and dusty teal both flatter #7634af without stealing its depth. For a softer palette, try mauve or warm gray, which let the violet stay the loudest voice in the scheme.
Is #7634af a warm or cool purple?
It leans cool, since its blue undertone pulls the violet toward indigo. The strong saturation keeps it from feeling cold or gray, so it still reads energetic in dark layouts.
Where does #7634af work best in a design?
Use it as a 30% supporting tone or a 10% accent: buttons, highlights, headers, and gaming or nightlife branding. Full-screen backgrounds can turn gloomy, especially in low light.
Is #7634af readable on white or black?
#7634af has a 7.29:1 contrast ratio on white and 2.88:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.