#74AA72 Hex Color
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#74aa72 is a muted, mid-tone green with a soft gray cast. Its low saturation keeps it grounded rather than loud, which suits sustainability branding, garden sites, and pharmacy packaging. It flatters warm partners like terracotta and works well as a calm 60% base in natural palettes. Black text reads clearly on it, so labels and body copy stay accessible.
Questions about #74aa72
What is #74aa72 in RGB, HSL and CMYK?
In RGB, #74aa72 is rgb(116, 170, 114), in HSL hsl(118, 25%, 56%) and in CMYK 32%, 0%, 33%, 33%.
What colors pair well with #74aa72?
Warm earth tones like terracotta and deep charcoal bring out its muted green without adding clutter. Save brighter accents for small doses, since competing vivid hues make this shade look dull.
Is #74aa72 readable on white or black?
#74aa72 has a 2.71:1 contrast ratio on white and 7.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.