#74A89B Hex Color
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#74a89b is a dusty, desaturated teal with distinct cool undertones. It projects a calm, clinical professionalism, making it a top choice for healthcare and wellness branding. Designers often use this shade as a grounding background, where it pairs cleanly with dark charcoal greys. Black text on this color achieves a 7.8:1 contrast ratio, ensuring excellent accessibility. The hex code is #74a89b.
Questions about #74a89b
What is #74a89b in RGB, HSL and CMYK?
In RGB, #74a89b is rgb(116, 168, 155), in HSL hsl(165, 23%, 56%) and in CMYK 31%, 0%, 8%, 34%.
What design aesthetic does #74a89b convey in professional branding?
This desaturated teal projects a calm, clinical professionalism that works exceptionally well for healthcare, therapy, or wellness brands. Because it is muted rather than vibrant, it functions as a grounding neutral that feels trustworthy and stable without overwhelming the viewer.
Is #74a89b readable on white or black?
#74a89b has a 2.68:1 contrast ratio on white and 7.81:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.